Claima Stories with Bimma

Claima Stories with Bimma

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Claima Stories with Bimma episodes

  • Cedric Fletcher : Jordan Brand - VP of Global Merchandising

    On today’s show, I sit down with Cedric Fletcher. Growing up in the Bronx during the 80s, Cedric had a lot of responsibility at home as a child. With his mother working two jobs to provide for his family, he supported by looking after his brother with autism. The maturity he developed over the years helped him to become a Global Merchandiser for some of the most recognizable brands around the world. 

    Thanks so much for listening to the show this week. Find out more about Cedric and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams


    36 min
  • Cindy Zhou : adidas - Global Concept-To-Consumer Manager

    On today’s show, we learn how Cindy Zhou went from longboarding on the streets of Toronto to using her love for action sports and helping adidas drive business growth in kids footwear.

    Thanks so much for listening to the show this week. Find out more about Cindy and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    48 min
  • Jocelyn Rice : Columbia - Apparel Designer

    On today’s show, we dive into how Jocelyn Rice went from dropping out of high school to becoming an apparel designer for Women’s and Men’s outerwear.

    Thanks so much for listening to the show this week. Find out more about Jocelyn and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    40 min
  • Ed Wallace : Under Armour - Footwear Designer

    On today’s show, we explore how Ed Wallace went from living in a neighborhood filled with of crime and violence to designing innovative performance running shoes and selling more than 1 million pairs of his first running design.

    Thanks so much for listening to the show this week. Find out more about Ed and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    39 min
  • Saraa Green : adidas hoops - Footwear Development Manager

    On today’s show, we were able to sit down with Saraa Green. She grew up in a family full of the fastest competitors. That’s right, she and her siblings were track and field athletes and It was that same competitive mentality she used on the track that helped her become a footwear developer working on laceless basketball sneakers for adidas. 

    Thanks so much for listening to the show this week. Find out more about Saraa and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams


    57 min
  • Melissa Chun : adidas Originals - Category Director Apparel

    We explore how Melissa Chun took her love of altering clothes while in college to working at adidas on apparel collaborations with some of the biggest names in streetwear.

    Thanks so much for listening to the show this week. Find out more about Melissa and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    32 min
  • DeWayne Dale Jr. : KEEN Footwear - Innovation Designer

    On today’s show, I speak with DeWayne Dale about how receiving a pair of Air Jordan 3s when he was 9 led to him pursuing his love of sneaker design and eventually getting paid to do it for a living.

    Thanks so much for listening to the show this week. Find out more about DeWayne and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    46 min
  • Domonique Debnam : Jordan Brand - Sr Product Line Manager

    How Domonique Debnam shifted from thinking her only career options growing up were to be a lawyer to becoming a Product Marketing Strategist in the sportswear industry, managing a $700 million footwear business. 

    Thanks so much for listening to the show this week. Find out more about Domonique and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    34 min
  • Frank Cooker : Curator / Creative

    Frank is a Creative / Curator in the sportswear industry. He departed from Jordan Brand in 2018. Frank has created quite a name for himself in the industry as someone that truly understands the art of storytelling through sneakers. He’s worked on a number of notable releases, from the Aleali May Air Jordan 6 to the Nigel Sylvester Air Jordan 1. 

    Thanks so much for listening to the show this week. Find out more about Frank and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams


    33 min
  • Darla DeGrace : DeGrace Group

    After growing up in the projects of Cambridge, MA, it took Darla 9 years to get her degree while balancing a full time job. She has since dedicated her career to being a champion of Diversity, Equity, and Inclusion efforts, partnering with global sportswear brands like Reebok. 

    Thanks so much for listening to the show. Find out more about Darla and get access to all of our episodes on our website at claimastories.com and while you’re there please give us a review. 

    If you’d like to connect, follow us on Instagram @claimastories.

    Host: Bimma Williams
    Executive Producer: BJ Frogozo
    Producer: Adrian Anaya
    Thank You: Oilang Maui &  Kate Williams

    22 min

About Claima Stories with Bimma

From the publisher's feed

Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning…

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