What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today?

We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025.

Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead magnet in today’s world.

For this episode, I went back into two of his most important books, Scientific Advertising and My Life in Advertising. We’ll talk about those first.

There are tons of gems in there and these books are well worth reading many times, which I have done myself.

So we’re going to focus on a narrow slice of the wisdom on today’s hybrid Old Masters Series show.

And then, we’ll catapult into 2025 to see how those ideas have evolved.

My Life in Advertising/Scientific Advertising, by Claude Hopkins https://www.amazon.com/dp/0844231010/

Sample Lead Magnet: First Two Chapters Of The Persuasion Story Code https://PersuasionStoryCode.com

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