Climb Show

What does it take to lead in an AI-first world?
In this episode, Mike Soutar, former The Apprentice advisor, entrepreneur, and author of Next Gen CEO shares the leadership frameworks every modern leader needs.

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?
In this episode, we’re joined by Sarah Fuller, Chief Marketing Officer at The AA, whose career spans some of the UK’s most iconic brands including Procter & Gamble, Nando’s, British Airways, John Lewis, and more.
Sarah shares practical lessons on leading high-performing marketing teams, building brands that customers genuinely trust, using AI without losing creativity, and why curiosity remains the most valuable skill any marketer can develop.
Whether you’re a CMO, marketing leader, founder, agency owner, or aspiring marketer, this conversation is packed with actionable insights you can apply immediately.

This week, we’re joined by Tamara Rogers, former Chief Marketing Officer at Haleon and former Unilever marketing leader, for a masterclass on modern marketing, leadership, AI, consumer insights and building billion-dollar brands.
After spending 25 years at Unilever and helping build Haleon into one of the world’s largest consumer health companies, Tamara shares what it really takes to build brands that consumers trust, how global marketing is evolving, why critical thinking matters more than ever in the AI era, and the leadership principles behind high-performing teams.
Whether you’re a marketer, founder, business leader or simply curious about the future of branding, this episode is packed with practical insights.

In this episode, we sit down with Kate Gandhi, VP of Marketing at Bally’s Interactive, to unpack the twists, setbacks, and pivotal moments that shaped her career.
From being rejected by her dream graduate scheme at Diageo to building an international career across Europe, Africa, the Middle East, startups, and global brands, Kate shares the lessons she’s learned about leadership, confidence, career growth, and navigating uncertainty.

What happens when AI stops listening to what brands say… and starts revealing what they actually are?
In this episode, we sit down with Nick Emmel, Founder of Mr. President, one of the UK’s most distinctive creative agencies, to unpack why most brands are built backwards and what it really takes to create brands people believe in.
From Ryanair and Apple to Vodafone and Metro Bank, Nick shares why brand isn’t advertising, identity or a campaign, it’s the total experience.

From sending 200 job applications to leading Marketing Strategy & Operations across EMEA at EasyJet, Jessica Houston’s career journey is a masterclass in resilience, networking, growth and building a career with intention.
In this episode, Jess opens up about:
- Breaking into consumer marketing
- Building relationships that create opportunities
- Navigating restructures and uncertainty
- Why marketing operations deserves more attention
- How AI is changing the future of work
- Burnout, boundaries and redefining success
- Mentoring, leadership and continuous learning

From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle.
In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to startup life as CMO of Fundament.
We explore how modern B2B marketing is evolving, what it takes to drive predictable growth, how marketers can build stronger relationships with customers, and why empathy remains one of the most underrated business skills.

What actually makes a startup scale into a billion-dollar brand?
In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.

What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before?
In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior.
From studying conflict zones in Belfast, Bosnia & Palestine to building psychologically realistic digital twins powered by behavioral science, Justin explains why most AI systems fundamentally misunderstand how humans make decisions.

In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.