Climb Show

AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work.
From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now.
We explore how Google is building the future with AI, from Gemini models and TPUs to changing consumer behavior across searching, streaming, scrolling, and shopping.

What does it really take to build an iconic brand in today’s world?
In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.
From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.

What does it really take to build a career in modern marketing?
In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.

What does it really take to build an extraordinary career in today’s fast-changing world?
In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success.
From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunities, and handling high-pressure failures, this conversation is packed with practical advice you can apply immediately.

What does it really take to succeed in modern marketing?
In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience.
This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.

In this episode, we sit down with Ruth Mortimer, Global President of Advertising Week, to unpack the future of marketing, leadership, and the creator economy.
From starting her career in archaeology to leading a global media and events business, Ruth shares powerful insights on building a non-linear career, scaling organizations across continents, and staying relevant in a rapidly evolving industry.

What does it take to lead marketing at one of the world’s biggest fashion platforms?
In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world.
From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling became the common thread across his career.

What does it really take to build a high-performing marketing career, lead at the highest level, and create lasting customer loyalty?
In this episode, we sit down with Paul Fletcher, Group CMO of Schroders Wealth Management, to unpack the realities of modern marketing, from career pivots and imposter syndrome to building teams, staying relevant, and leading with energy.
Paul shares how he thinks about incremental growth, why energy attracts opportunity, and what truly drives customer loyalty in high-trust industries like wealth management.

What does the future of AI, leadership, and marketing really look like?
In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands.
Laura shares how early exposure to technology, combined with a personal challenge with arthritis, pushed her toward computing during the early days of the internet. From building her first computer to launching broadband products and now navigating the AI revolution, her career sits at the intersection of technology, storytelling, and human experience.

Only 4% of C-suite marketers ever become CEO.
So how did Luke Bradley Jones make it?
In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong.
From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a masterclass in modern leadership.