Climb Show

What does it take to build a world-class marketing team in 2025?

In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.
Subscribe for more conversations with global leaders, marketing experts, and business innovators!

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?
In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.
Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️

In this episode, Zehra Chatoo dives into:
👉 The hidden bias in AI
👉 What it means for brand building today
👉 Why creators are the new algorithm
👉 How to navigate workplace culture & bias
👉 The career advice she wishes she had at the start

Whether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.
From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.
Listen to more such conversations :
YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJ
Spotify 👉 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV?si=rJwYLnETSRieNDnMJI84Fw
ITunes 👉 https://podcasts.apple.com/gb/podcast/the-places-well-go-marketing-show/id1536877345

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.

And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉

🔔 Subscribe for more episodes with the boldest minds!

In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:

⚠️ Why fear is essential to creative breakthroughs

🧠 How to protect creative teams from failure anxiety

🚀 Why ""playing it safe"" is the biggest threat to your brand

🎮 How he marketed Call of Duty & Candy Crush without losing soul

🌱 What it means to build an AI-led plant-based brand with heart

🤝 The one thing every marketer MUST do: find an ally

📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.

[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion.

#socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention