Climb Show

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one’s for you.🔔 Enjoyed it? Subscribe now for more real-world marketing insight.#bestnonalcoholicbeer #distinctivebrandassets #creativeadvertisingagencies #branddevelopmentstrategies #brandingandadvertisingagency

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.

We dive into:

-Why solving real problems beats shiny tricks

-The behavioural science behind brand distinctiveness

-Why most marketers forget what actually works

-How a cancer diagnosis made Louis double down on what matters – and how marketing might have saved his life

-No fluff. No hacks.

Just the raw truth about what it takes to build a brand people actually remember.

#standoutmarketing #branddifferentiation #distinctivebrandassets #purposebrands #behaviouralscience #authenticmarketing #louisgrenier

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable ways to harness branding and storytelling for human connection and business growth. Aspiring marketers, agency pros, leaders and anyone curious about what really matters in brand-building will find hard-won wisdom and fresh inspiration here.Enjoyed this? Don’t miss the next episode subscribe now!#brandingandstorytelling #brandstories #creativecareers #emotionalbranding #leadershipvulnerability #performancevsbrand #marketingjobs

Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential.
Jenny shares the economic inequalities overlooked in influencer marketing, reveals hard-won leadership lessons from building a people-first agency, and explains how brands can tap authentic communities, not just mega-influencers. Takeaways include strategic tips for marketers who want to democratise their budgets, unlock ROI, and futureproof brand culture. Plus: AI in creator strategy, why failure and fear matter, and inside stories from working with brands like Duolingo.
If you’re a marketer, founder, or creator who wants real talk on making it in influencer marketing—or a leader looking to build dynamic, resilient teams—don’t miss it. Subscribe for more episodes like this! #InfluencerMarketing #CreatorEconomy #MarketingStrategy #Entrepreneurship #DigitalVoices

How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.

Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention strategies and customer engagement secrets that leading brands use to stand out and thrive.#CustomerLoyalty #CustomerExperience #BrandStorytelling

A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your superpower and how to turn it into lasting opportunity.#APersonalBrand #StorytellingInBusiness #PersonalBranding #Leadership #DiversityInMarketing #CareerPivot

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.

#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.👉 Don’t forget to like, subscribe, and drop a comment if this made you think differently about what marketing can do.#MarketingLeadership #BrandTransformation #CPRCampaign #PurposeDrivenMarketing #BritishHeartFoundation #ClaireSadler #WACL #CreativeMarketing #DiversityInAdvertising #MarketingThatMatters #MarketingPodcast

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:
– How to get hired without applying
– Why LinkedIn is more powerful than your CV
– How to build relevance with decision-makers
– The one move that kept David top of mind
– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.

We dive deep into marketing psychology explained:

→ The sunk cost fallacy

→ Social proof (when it works—and when it backfires)

→ The Von Restorff effect

→ The IKEA effect

→ Why the peak-end rule matters for brand experience

→ The pratfall effect and showing flaws in marketing

Whether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.

#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds