Dr. Sterling Carter served his country in three wartime operations before hanging up his combat boots and picking up a different mission: building a physical therapy practice that actually changes lives.

But year three almost broke him.

Revenue was growing. So were expenses. And Sterling found himself working harder without getting further ahead. Something had to change.

In this episode, Sterling shares exactly how he restructured his marketing tactics to stop the bleeding, the patented Sterling Treatment Method that sets his clinics apart, and his aggressive plan to open 20 locations by 2030, launching a new clinic every single quarter.

We dig into:

• The real numbers behind patient acquisition
• How military leadership translates into high performance clinic culture
• What most practice owners get wrong about scaling
• Why revenue growth does not always equal freedom
• The mindset shift required to build a multi location operation

If you have ever felt like you are growing your revenue but not your freedom, this episode is for you.

Check out more of Dr. Sterling's work:
https://sterlingtherapy.com/our-team/dr-sterling-l-carter/

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EARNINGS DISCLAIMER

The results discussed in this episode are not typical. Dr. Sterling Carter's success is the product of years of hard work, military discipline, strategic decision making, and circumstances unique to his situation.

We make no guarantees that you will achieve similar results. Any business involves risk, and your outcomes will depend on numerous factors including your market, effort, skills, and resources.

This content is for educational purposes only and should not be considered financial or business advice.

Most clinic owners lose 40 to 60 percent of patients before they complete their care plans. The gapbetween what patients say they'll do and what they actually do at home is costing you retention,outcomes, and revenue.

In this episode, Dr. Jay Greenstein breaks down how EMBODI's AI system is solving the patientaccountability problem while opening up an entirely new revenue stream most chiropractors andphysical therapists are missing: billable remote therapeutic monitoring (RTM).

We dig into the specific mechanisms behind EMBODI, how the AI holds patients accountable to theirhome protocols without adding hours to your workload, and the real numbers behind retention andlifetime value improvements practices are seeing.

Plus, Dr. Jay reveals how 2026's new CPT codes for RTM create a compliance-friendly way to bill for patient care that's happening outside your four walls.

This isn't theory. This is the operational playbook for turning patient follow-through into measurableclinical outcomes and practice revenue.

WHAT YOU'LL LEARN IN THIS EPISODE

• The AI mechanism behind EMBODI: how the system actually holds patients accountable tohome exercises and therapies without manual follow-up from your staff

• Remote Therapeutic Monitoring (RTM) explained: what it is, how it works, and why the 2026CPT codes create a new billable revenue stream for home-based care

• The retention math: how EMBODI is improving care plan completion rates and what that meansfor lifetime value per patient

• Implementation reality: what it takes to integrate AI-powered accountability into an existingpractice workflow

• The efficiency gains: how docs are reclaiming time while improving outcomes and increasingrevenue simultaneously

• Why patient accountability at home is the missing link between great clinical care andsustainable practice growth

FREE RESOURCE FROM DR. JAY GREENSTEIN

RTM 2026 New CPT Codes Guide

Want to understand exactly how Remote Therapeutic Monitoring works and how the 2026 CPT codescan create a new revenue stream for your practice? Dr. Jay is giving away a comprehensive guidethat breaks down the new billing codes, compliance requirements, and implementation strategy.

Download your free guide here:

https://business.embodihealth.com/rtm-2026-new-cpt-codes-guide

Dr. Sean Lordan built Concierge Physical Therapy into a multi-location operation in Massachusetts with a hybrid insurance and cash-pay model.

But before the growth came, there was a breaking point. Revenue was climbing. Stress was higher. And Sean found himself trapped by the company he created, putting out fires, protecting people from consequences, and confusing being needed with being effective.

In this episode, Sean shares the hard identity shift that changed everything: he stopped trying to be the best problem-solve in the room and started becoming the best leader-builder.

We dig into exactly how he restructured his marketing across multiple locations, the real numbers behind his patient acquisition, and why he believes most clinic owners confuse working harder with working smarter.

If you're stuck in the day-to-day chaos of running your clinic and wondering how to build something that grows without burning you out, this one's for you.

What You'll Learn:

1) The warning signs that your business has outgrown you (and what to do about it)

2) How to transition from clinician to CEO without losing your clinical credibility

3) The hybrid model breakdown: marketing insurance patients vs. cash-pay patients

4) How to build leadership pipelines so your clinics run without you

Earnings Disclaimer:

The results discussed in this episode are not typical. Dr. Sean Lordan's success is the product of years of hard work, strategic decision-making, and circumstances unique to his situation. We make no guarantees that you will achieve similar results. Any business involves risk, and your outcomes will depend on numerous factors including your market, effort, skills, and resources. This content is for educational purposes only and should not be considered financial or business advice.

Dr. Motaz Ebeido started his PT company in 2016 with nothing but a DPT degree and a vision. Eight years later, he's built a $10 million company with over 100 employees.

But it wasn't a straight line.

He felt cornered when he opened his second location. Uncertain when he tried to scale beyond himself as a provider.

Uncomfortable when he passed 100 employees and COVID hit at the same time.

His philosophy for getting through it?

Execution. Small wins. Momentum.

Now he's targeting 100 locations over the next 5 to 7 years through organic growth and acquisitions.

In this episode, we dig into:

→ What marketing channels are actually driving patients into his clinics right now

→ How he replicates acquisition systems across multiple locations

→ What happens when he acquires a clinic and integrates their marketing

If you're trying to figure out how to scale past yourself as a provider, this one's for you.

Pay the fee: if you get value, share this episode with one clinic owner who needs to hear it.

Check out more of Dr. Motaz's work below:

PT Organization:

handsofhopeny.com

Billing Company:

gobill.co

Apply To Work With Our Agency https://start.growyourclinic.com/bookacallpodcastyoutubeApply For Our Master Clinical Marketing Program→ https://start.growyourclinic.com/master-clinical-marketingABOUT THIS VIDEOIf you've built a successful single-location clinic and you're thinking about expanding, your Meta ads strategy needs to evolve. In this video, we break down exactly what changes when you go from 1 to 3 locations so you can scale with confidence instead of hoping what workedbefore keeps working.THINGS YOU'LL LEARN→ Why the same ads that filled your first location often underperform at location two→ The budget and campaign structure shifts that multi-location operators get wrong→ What high-performing clinic groups do differently with their creative strategy→ How to validate your marketing approach before signing your next leaseWHY THIS MATTERSMost clinic owners assume success at one location automatically translates to the next. It doesn't. Understanding what changes in your Meta ads strategy is the difference between confident expansion and expensive lessons.DISCLAIMERThis video is for educational purposes only. Results vary based on market, execution, and other factors. We make no guarantees of specific outcomes.#jeffvankampen #masterclinicalmarketing #healthcaremarketing #clinicgrowth #metaads

Apply To Work With Our Agency

https://start.growyourclinic.com/bookacallpodcastyoutube

Apply For Our Master Clinical Marketing Program

https://start.growyourclinic.com/master-clinical-marketing

ABOUT THIS EPISODE

In this video, I'm breaking down what's actually changed about clinic advertising since AI entered the picture, and why clinics using AI strategically are outperforming those who aren't.

If you're spending money on ads and want to understand the new landscape, this is for you.

WHAT YOU'LL LEARN

→ What AI actually changes about ad creative production

→ What separates clinics winning with AI from those getting garbage outputs

→ What the testing advantage looks like in real campaigns

→ What this means for your ad spend efficiency

WHY THIS MATTERS

The gap between clinics leveraging AI correctly and those ignoring it is widening every month.

Understanding what's possible changes how you evaluate your marketing, your agency, and your results.

EARNINGS DISCLAIMER

Results vary based on effort, market, and execution. We do not guarantee specific outcomes. Examples shown are real client results but are not typical. Your results will depend on many factors outside our control.

#jeffvankampen #masterclinicalmarketing #healthcaremarketing #aimarketing #clinicgrowth

Apply To Work With Our Agency→ https://start.growyourclinic.com/bookacallpodcastyoutubeApply For Our Master Clinical Marketing Program→ https://start.growyourclinic.com/master-clinical-marketingABOUT THIS VIDEOMost clinic owners get monthly marketing reports full of numbers they don't fully understand.Impressions, reach, CPM, CTR... but none of that tells you if your marketing is actually making you money. In this video, we break down the only 4 numbers that actually matter for knowing if your marketing is working.THINGS YOU'LL LEARN→ The difference between vanity metrics and the numbers that drive profit→ The 4 specific numbers every clinic owner should track→ Why your reports might look good while your bank account says otherwise→ How to know when to scale up vs. when to fix what's brokenWHY THIS MATTERSIf you're spending $10K or more per month on ads and you can't answer "is this working?" with confidence, you're flying blind. These 4 numbers give you clarity so you can make decisions based on data, not gut feelings.DISCLAIMERThis video is for educational purposes only. Results vary based on market, execution, and other factors. We make no guarantees of specific outcomes.#jeffvankampen #masterclinicalmarketing #healthcaremarketing #clinicgrowth #marketingmath

Apply To Work With Our Agency:
https://start.growyourclinic.com/bookacallpodcastyoutube

Apply For Our Master Clinical Marketing Program:
https://start.growyourclinic.com/master-clinical-marketing

ABOUT THIS VIDEO:

Your leads book an appointment and then vanish. Sound familiar?

In this video, I break down exactly why your show rates are suffering and the psychology behind why leads ghost you. If you are spending money on ads but watching half your appointments no-show, this is the fix.

WHAT YOU’LL LEARN:

→ Why speed to lead is non-negotiable, and how Amazon permanently changed buyer expectations
→ The 24-hour interest half-life that is killing your show rates
→ The exact number of touchpoints required in the first 72 hours
→ Why your confirmation texts are not working, and what to send instead

WHY THIS MATTERS:

Every no-show is money you already spent to acquire that lead. When you fix your show rate problem, you are not just getting more patients. You are making every dollar you spend on ads more profitable.

This is the difference between clinics that struggle at $30K per month and clinics that scale past $200K.

EARNINGS DISCLAIMER:

Results are not guaranteed. Any earnings or income statements are estimates based on our experience and that of our clients. There is no assurance you will do as well. Your results will vary and depend on many factors, including your background, experience, and work ethic.

#jeffvankampen #masterclinicalmarketing #healthcaremarketing #showrates #clinicgrowth

Apply To Work With Our Agency →
https://start.growyourclinic.com/bookacallpodcastyoutube

Apply For Our Master Clinical Marketing Program →
https://start.growyourclinic.com/master-clinical-marketing

About This Video

You are sitting on a goldmine and most clinic owners do not even realize it.

Your email list and your phone number database are two of the most valuable assets in your clinic. Yet most owners either ignore them completely or use them the wrong way.

In this masterclass, I break down exactly how to turn your existing list into a consistent flow of booked appointments without relying on more ad spend.

Things You Will Learn

• Why your list is worth more than your next ad campaign
• The exact email sequences that turn leads into patients
• How to use SMS the right way without annoying people or getting flagged
• The reactivation framework that brings dead leads back to life

Why This Matters

Every name on your list represents money you already spent to acquire attention.

When you ignore your list, you waste past marketing investment. When you use it correctly, you generate new patients for a fraction of the cost of cold traffic.

Earnings Disclaimer

Results vary based on effort, market, and execution. Nothing in this video guarantees specific income or results.

#jeffvankampen #masterclinicalmarketing #healthcaremarketing

Apply To Work With Our Agency →
https://start.growyourclinic.com/bookacallpodcastyoutube

Apply For Our Master Clinical Marketing Program →
https://start.growyourclinic.com/master-clinical-marketing

About This Episode:

Nick Saban won 7 national championships by doing the same boring things over and over again. No tricks. No secrets. Just a process, executed relentlessly. The clinics that scale to $200K, $500K, even $1M per month do the same thing with their marketing. In this video, I break down the exact weekly marketing process that separates clinics that scale from clinics that stall.

Things You Will Learn:

• Why process beats tactics every single time
• The weekly marketing rhythm that compounds results
• What to review, what to create, and what to optimize each week
• How consistency creates predictable growth

Why This Matters:

Most clinic owners bounce from tactic to tactic looking for a magic bullet. There is no magic bullet. There is only the process. Follow it every week and results become inevitable.

Earnings Disclaimer:

Results vary based on effort, market, and execution. Nothing in this video guarantees specific income or results.

#jeffvankampen #masterclinicalmarketing #healthcaremarketing