April 08, 2019

Clinical Marketing

39 minutes

An interview with Katie Read, LMFT about what it means to be a Therapreneur and the frequent mistakes that therapists make when writing their websites. Curt and Katie interviewed Katie about the unique challenges for therapist marketing and how to use Motivational Interviewing to improve your website.

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Katie Read, LMFT

Katie Read, LMFT, helps therapists grow...then OUTgrow...their practices! Katie helps clinicians overcome scarcity-mindset, get clear on their most meaningful work, create highly-converting websites, and create additional income streams in coaching, consulting, course creation, and more!

Connect with Katie here:

www.katieread.com

www.facebook.com/groups/therapreneurs

www.facebook.com/therapreneurcoach

In this episode we talk about:

How crappy therapist websites are

The desire to move beyond the therapist office

What a “Therapreneur” is

How to outgrow the old ideas of what therapists can be

When therapists are pushed down for being “too big”

Debunking the idea that therapists are shy and mousy

What happens when you look beyond the office

The problems most therapists make when writing the copy for your website

The importance of using the clients’ language when describing clinical concerns

The scourge of psychobabble, academic, or jargon language used in websites

How to include your achievements and CV information on your website, if it is relevant for ideal client

What therapists bring to the marketing game

Why videos are important for your marketing

How to use Motivational Interviewing to write your website

The awful truth that we all respond to scarcity marketing

The unique challenge for marketing therapy (without scarcity as a possibility)

Where the marketing questions can go wrong

The tendency of therapists to copy other therapists in their marketing and water down their voice

Why so many people use Brene Brown quotes

Designing your profile to speak to your ideal clients

How to find your voice and the language you can use to speak to the clients you serve

The importance of Niche for marketing, specialization, training, and efficacy

The fear of turning away clients – and why that is short-sighted

How to grow by niching down sufficiently for your area

...more

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By Curt Widhalm, LMFT and Katie Vernoy, LMFT

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