Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successful and profitable competitions. Suki has a highly engaged audience however she is struggling with closing the final sale. Today we chat about strategies to adopt to overcome this very common issue.

- Why developing multiple lead magnets is beneficial in addressing your audience's diverse objections
- How offering lower priced products can cannibalise your big ticket items
- Facing the difficult decision to retire a product in return for business growth
- The 2 tiered benefit of structuring your offers to address your audience's problems whilst also highlighting your expertise
- Developing a sales funnel that takes your audience on a journey towards a very specific outcome
- The balance between offering enough without offering everything
- How playing to your strengths to 'seal the deal' can overcome the discomfort in asking for the sale


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