The Business Focused Photographer Podcast

Coaching Creatives with ADHD


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Episode Title: Coaching Creatives with ADHD with Christi Johnson

Guest: Christi Johnson, co-owner of Stephanie & Christi Photography (Greenville, SC) and founder of The Dream Biz® Lab

  • Christi’s coaching lens for ADHD creatives: designing businesses that work with your brain

  • The “Joy Menu” framework (appetizers, entrees, desserts) to spark motivation on hard days

  • Flexible structure vs rigid systems and why freedom, novelty, and side quests matter

  • Energy management and flow: noticing rhythms, nervous system cues, and choosing energizing starter tasks

  • Getting unfun work done: deadlines as a tool, body doubling and co-working, spacing deliverables

  • When to outsource and when to simplify instead of scaling

  • The Dream Biz® Lab: how the membership runs, what happens in calls, and who it is for

This episode centers on how Christi coaches neurodivergent creatives. We dig into practical, compassionate tools for ADHD brains: flexible structure that honors energy ebbs and flows, the Joy Menu to create momentum, and supportive tactics like deadlines and body doubling. Christi walks through how she helps clients build operations, marketing, and vision that feel joyful and sustainable, and she shares what members can expect inside The Dream Biz® Lab.

  • Learn more about The Dream Biz® Lab and join the waitlist: christijohnsoncreative.com/lab

    • Meets every other week, rotating focus on Vision, Operations, and Marketing

    • Includes a private podcast and the upcoming DreamBiz Playground for flexible, dopamine-friendly action plans

    • Next enrollment opens in January; moving to open enrollment in 2026

  • Connect with Christi: @christijohnsoncreative on Instagram

  • Christi’s site: christijohnsoncreative.com


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The Business Focused Photographer PodcastBy Jill Smith

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