How Coaches Can Become More Known: Strategic Podcast Guesting, Speaking, and Content

SUMMARY

John opens the Coaching Clinic without Angie, who is busy applying the show’s advice with new clients, and shares key ways coaches can become more known to generate lead flow. He outlines the main pillars: developing clear IP by knowing exactly who you help, then using authority builders like a book, a podcast or a YouTube channel, speaking engagements (often starting locally and for free), and a focused social media channel rather than trying to be everywhere. He emphasises podcast guesting as a low-cost, accessible, and powerful approach when done strategically, noting most pitches are generic, poorly researched, and “spray and pray.” He recommends personalisation, demonstrating familiarity with the show, and proposing valuable conversation topics, and offers the first three free classes of his Strategic Podcast Guesting mini course via show notes or presentinfluence.com or direct from this link: https://app.hiro.fm/channel/podcastguest

CHAPTERS

00:00 Why Being Known Matters

00:40 Three Pillars Overview

00:57 Books Podcasts Speaking

01:31 Podcast Guesting Advantage

03:20 Social Media Focus

03:41 Do You Need Fame

04:47 Why Pitching Fails

05:54 Strategy Over Spray

07:29 Personalised Pitch Tactics

09:16 Free Guesting Mini Course

10:45 Wrap Up And Next Steps

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