Unlocking Cold Converting Offers for Business Growth in 2025

In this episode of the Rave Results podcast, host Vix Meldrew discusses the importance of creating offers that can effectively convert cold audiences to ensure sustained business growth. She addresses common issues faced by entrepreneurs, such as stagnant waitlists, diminishing launch numbers, and struggling evergreen funnels. Vix shares her extensive experience working with over 500 clients and introduces the concept of 'cold converting offers.' She also teases an upcoming free class on this topic and outlines how refining offers can convert new clients more quickly and consistently.

00:00 Introduction and Episode Overview

00:25 Identifying Common Launch Challenges

03:47 The Importance of Cold Converting Offers

07:32 Case Studies and Real-Life Examples

11:03 Upcoming Free Class Announcement

11:46 Conclusion and Next Episode Teaser