044 - This week, I welcome back my business-bestie and fellow Hair of the Dog coach, Heather Lahtinen. As always when Heather's on the podcast, it's a lively episode that encourages you to ask yourself big questions. This time we're talking about what determines whether or not you'll succeed as a pet photographer—no big deal, right? 😉      

What To Listen For: 

• The enormous difference between being interested and being committed
• Why you should factor hedonic adaptation into your business plans 
• Deep thoughts on the topic of comfort, from someone who regularly chooses misery
• What's going to save you when—not if, but when—the going gets hard
• The excuse Heather will eviscerate, if you ever try it with her :) 

If after listening to this episode you're ready to double-down on your commitment to growing your pet photography biz, head over to the Hair of the Dog Elevate application. Enrollment is open for just a few more days—and there's no better place for getting the support you need to build the business you want. 

Resources From This Episode: 

• Hair of the Dog Elevate (enrollment ends Thurs, 12/17!)
• Innercise, by Jon Assaraf
• Hair of the Dog Academy
• Hair of the Dog Facebook group
• Flourish Academy

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.