On today’s lunch with Norm, we look at the most costly Amazon packaging mistakes you are making in 2022 with Kitty Lai. In this episode, find out what new Amazon sellers getting wrong when they create a new product. We also look at why graphic/packaging design is often overlooked, and how a bad design can affect your online sales. Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working as a brand and packaging designer and Head of the Graphic design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through visual design and brand communication.

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This episode is brought to you by Startup Club, Sellerise and Zee