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Hear more from Michael Doherty by listening to AutoFix AdvisorCast here!

Jeff Compton is joined by Michael Doherty, a seasoned service advisor eager to share his experiences through his new podcast AutoFix AdvisorCast. Michael details his journey in the industry, highlighting the indispensable role of mentorship in shaping his career. The discussion underscores the importance of efficient communication between service advisors and technicians to ensure smooth workflow and high job satisfaction. Michael also emphasizes the value of creating a welcoming atmosphere for clients, which fosters trust and enhances customer relationships.

00:00 Lack of self-confidence from poor shop treatment.
07:22 Ensure key players are prioritized to retain talent.
11:04 Building shop culture and communication; no discounts.
20:38 Technicians prefer stable pay over uncertain bonuses.
24:27 Service manager asked; took role; received mentorship.
28:23 Technicians choose roles; advisors influence their choices.
36:23 Techs need better support to meet expectations.
38:19 Identify marketing sources, then address past bad experiences.
47:59 Qualify clients to streamline vehicle diagnostics efficiently.
53:35 Ask questions to determine the cause of car issues.
56:20 Clear for state inspection; transparency, and time management critical.
01:02:40 Revitalizing industry, helping service advisors find connections.
01:06:59 Learning to transition, value, and sell oneself.
01:10:11 Learn from mistakes; suggest improvements confidently to management.

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