From the Yellow Chair

Company Culture and Why We Do It


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“Culture is simply a shared way of doing something with a passion.”– Brian Chesky, Co-Founder, CEO, Airbnb

Let’s talk about what company culture even means. Dig deep into the SOUL of your company and really take a good look in the mirror of what you’re doing to really build your company. Company culture can make or break your business so take time to really invest in making it flourish. Company Culture is the “clique” that we all talk about now… like fans of a sports league team or trending TV show audiences…. It’s a way of life that we get people to subscribe to!

Our hosts discuss:

  • Reiterating Core Values
  • GWC: Get it, Want it, and Capacity
  • Mental Health
  • Make it Personal
  • Identify Areas of Support
  • Live it

Culture is the biggest demon for contractors today.  Especially those that have a long brand build from years and years.  The good news is the culture can be turned around…it’s hard, but it’s doable. Take time to sit down and really develop an idea of what you want your company culture to look like. Invest in it and live it.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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From the Yellow ChairBy Lemon Seed

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