By Lemon Seed
The podcast currently has 134 episodes available.
In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:
0:35 - Defining Your Brand Statements
5:00 - What's Lemon Seed's Mission?
7:00 - Diving Deeper & Crafting Your Own Mission
11:00 - The Impact of Your Vision Statement
16:50 - Our Zesty Core Values
18:10 - Curating Your Values - A Deep Dive into Our Core
31:00 - Checking On and Implementing Your Core Values
32:40 - Bringing Everything Together
If you would like a copy of the trifold brochure mentioned in this episode, email [email protected] with the subject line "FTYC: Mission, Vision, Values Brochure".
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.
0:07 - Plumbing Outfitters Rebrand Success
5:27 - Branding Process and Identity Discovery
16:28 - Rebranding Success and Community Impact
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.
0:07 - Bluon's HVAC Technology Innovations
12:22 - Bluon for Business
Want to learn more about Bluon? Check out their website for more information!
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:
0:07 - Building Trust and Relationships in Business
11:33 - Navigating Difficult Decisions in Leadership
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:
2:47 - Bringing Life to Your Offers
6:38 - Language and Wording in Your Brand
8:00 - Hopping on Social Media Trends
10:10 - Using and Utilizing a Mascot
12:30 - Paying Attention to Your Community
15:00 - Create Your Own Fun
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.
0:08 - Networking and Guerrilla Marketing Strategies
11:16 - Building Authority Through Strategic Partnerships
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.
0:08 - New Customer Acquisition Strategies
11:22 - Strategic Marketing and Pivoting Strategy
20:08 - Monthly Group Coaching Call on Marketing
Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!
0:04 - Standing Out in Your Market
11:56 - Importance of Branding and Marketing Analysis
21:18 - Community Involvement Builds Brand Authority
28:12 - Optimizing Your Brand for Success
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.
0:00 - Trusting the Contractor Marketing Process
5:50 - Biggest Obstacles and Fears
15:28 - Building Brand Recognition
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.
0:09 - Outsourced Call Center Success Strategies
12:23 - Quality Assurance Importance in Business
24:40 - Strategies for Success in Marketing
35:43 - Working With Elite Call Center
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
Interested in being a guest on our show? Be sure to contact us today!
We'll see you next time, Lemon Heads!
The podcast currently has 134 episodes available.