From the Yellow Chair

Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data


Listen Later

Send us a text

Tired of guessing whether your marketing dollars are working? You're not alone. This eye-opening episode tackles the critical but often overlooked aspect of contractor marketing: proper tracking and measurement.

Most contractors struggle to connect their marketing efforts to actual results. Without reliable tracking systems, we're left making gut decisions that may feel right but lack the data to support them. I break down why tracking matters, how to implement it effectively, and why those fears about tracking numbers looking "non-local" are largely outdated in today's digital world.

Each marketing tactic serves a specific purpose in your customer's journey. Billboards build awareness rather than drive immediate calls. Direct mail performs differently in established markets versus new territories. Google search attribution reveals gaps in your retention strategy. Understanding these nuances helps set proper expectations for each marketing channel and allows you to measure true performance.

The episode explores common tracking pitfalls, including the infamous "I found you on Google" response that tells you nothing useful, overvaluing social media vanity metrics, abandoning tactics prematurely, and making reactive changes without considering seasonality. With practical advice on implementation and proper attribution, you'll gain clarity on which marketing efforts deliver real value for your contracting business.

Ready to transform marketing from a mysterious black box into a data-driven growth engine? Implement proper tracking today and start making decisions based on facts rather than feelings. Your marketing budget—and your bottom line—will thank you.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!


We'll see you next time, Lemon Heads!

...more
View all episodesView all episodes
Download on the App Store

From the Yellow ChairBy Lemon Seed

  • 5
  • 5
  • 5
  • 5
  • 5

5

33 ratings


More shows like From the Yellow Chair

View all
The Way I Heard It with Mike Rowe by The Way I Heard It with Mike Rowe

The Way I Heard It with Mike Rowe

40,869 Listeners

Profiles in Prosperity by Service Roundtable

Profiles in Prosperity

25 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

720 Listeners

Maxwell Leadership Podcast by John Maxwell

Maxwell Leadership Podcast

2,449 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,185 Listeners

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service by Tersh Blissett & Josh Crouch

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

85 Listeners

BigDeal by Codie Sanchez

BigDeal

758 Listeners