Enjoy this replay of a great episode with John Kaplan. Sellers often hear from prospective customers that they have too much going on and thereby cannot take on a solution. When you’ve got numbers to hit, how do you get a prospect to prioritize your solution over the other initiatives they are considering? John Kaplan joins us to share how best to align your solution with the business issues that matter most to a customer.

Here are some additional resources:

• https://www.forcemanagement.com/seller-blog/what-to-do-when-youre-competing-against-do-it-internally

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.