Believe it or not…it’s already been five years since Post Holdings spun-off its “active nutrition brand portfolio” to create BellRing Brands. But while being nostalgic can be fun…I’m more interested in pondering what the next five years could look like. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2024 Q4 with net sales reaching $555.8 million, which was up 17.6% YoY. Premier Protein (~85% of BellRing Brands total revenue) grew 20.3% YoY, which came from large volume increases. Dymatize Nutrition was up 3.9% YoY, stemming from volume increases within international markets. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. And it wasn’t until the BellRing Brands CEO shared on LinkedIn that they were “ringing the NYSE bell” in honor of their anniversary that I realized it’s already been five years since Post Holdings spun-off its “active nutrition brand portfolio” to create BellRing Brands. So, I'll start by getting a little nostalgic by sharing some of my thoughts from five years ago...and also provide a five-year performance update for BellRing Brands since the IPO. But even if that “historical recap” was enjoyable…I’m sure you’re more interested in my logic surrounding what could happen to BellRing Brands over the next five years. So, my latest first principles thinking content will predict how BellRing Brands evolves and matures in its brand strategy, product portfolio strategy, domestic distribution strategy, international expansion, and acquisitions (M&A). And then finally…you probably want me to tell you that BellRing Brands stock will again triple in the next five years, but I’m far from intelligent enough to predict something like that!

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