In this episode of Confessions of a Street Broker, Jeremy Mercer sits down with Reid Bassinger, a partner at Lee & Associates and a self-proclaimed deal junkie. They dive into the changing tides of industrial leasing, tenant leverage in today's market, and the cold-call grind that built Reid’s career. From ball boy memories and family legacy to a warehouse auction showdown with Google and getting burned—literally—Reid shares the deals, the grit, and the perspective he’s gained along the way.

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