ConnectedPodcast

Inventory is tight for dealerships right now, but should you still be advertising? Yes! But you have to consider who you're marketing to, where to reach them, and what message will resonate. This week on Connected, we're talking about my generation (and all of them) with Jordan Eechaute-Lopez from Naked Lime Marketing.

What parts of the car buying process do customers find valuable? Reynolds and Reynolds recently released a new report that looks at consumer buying preferences and we're excited to welcome Kasi Edwards, senior vice president of marketing, back to the podcast to discuss it!

Download the report and more at reyrey.com/study

It's a doubleheader on this week's Connected! We're talking about reconditioning and how dealers can get vehicles front-line ready faster with two special guests: Brad Schafer from ReconTRAC and Anthony Monteiro from DRAIVER. Dealers are facing several challenges when it comes to reconditioning and the pandemic has only made things worse. Find out what forward thinking dealerships are doing to adapt to the situation.

https://home.recontrac.com/

https://www.draiver.com/

How do you foster lifelong relationships in the automotive industry and build trust? Being old helps, according to this week's guest. Reynolds and Reynolds Chief Customer Ambassador Dave Bates returns to Connected to discuss his 38 years with the company and what he's been hearing from dealers while on the road.

It's nice to see your business mentioned on the news...unless it's for a data breach. They can cause a major financial loss and do irreparable damage to customer trust. On this episode of Connected, we're talking with Scott Frieszell, director of networking hardware and software support at Reynolds, about how dealers can protect customer data and themselves.

The first rule for getting customers to pay online is making them aware that you offer online payment options. This week on Connected, Jessica talks with Reynolds BDC Sales Manager Emily Weikert about how you can encourage customers to try a new way to pay for service!

What kind of impact does eContracting have on dealers, consumers, and lenders? We found just the person to ask. On this week's Connected, we're talking with Mike Urrutia, executive vice president at GM Financial, about the benefits of going paperless in F&I.

On this week's episode of Connected, we're sitting down with Jason Sideris, Vice President of Fixed Operations Product Management here at Reynolds and Reynolds, to talk about the changing landscape in service. He discusses:

• The current state of service vs. what customers actually want.

• What a digital hybrid experience is and why you should adopt it.

• Practical ways to meet consumers' changing demands.

Last month, we welcomed Gubagoo to the Reynolds and Reynolds family. This week, Gubagoo CEO and founder Brad Title joins Jessica on Connected! They discuss the company's past, the current status of blended/hybrid buying experiences, and the future of online retailing.

"We've gotten our cycle time down to two days, which is just unheard of in the industry. And it's legitimate. It really is that efficient at this point." Watch this week's episode to find out how Voss Chevrolet is achieving such an amazing cycle time and don't forget to subscribe to Connected!