ConnectedPodcast

What do you get when you don't communicate with service customers the way they prefer? To quote this week's guest, "A lot of mad people." We sat down with Luke Jones, service manager at Mitchell Buick GMC, to discuss how a Retail Anywhere approach has completely transformed his CSI score.

“As a dealer, you don’t really impact what car a customer wants to buy, but you can certainly impact where they buy it based on your reputation.” This week on Connected, we sit down with Chris Ventura from Naked Lime Marketing to discuss why reputation management is so important for dealerships.

Hendrick Automotive Group had 26 stores named to the Automotive News Best Dealerships to Work For list in 2020. What does it take to earn such an honor? We sit down with Steve Strickland, executive general manager at Hendrick Lexus Charleston, and try to find out the secret on this week's episode of Connected!

It's a Connected reunion show! Our first host Greg Uland is back to reflect on the last 12 months, how the automotive industry responded to the pandemic, and what Reynolds is doing today to prepare your dealership for continued success.

Does your reconditioning process need to be fixed? Would you be able to tell if it did? This week, we're talking with Brad Schafer, director of ReconTRAC®, about why reconditioning is especially important for dealerships right now.

From the classroom to the showroom! On this week's episode of Connected, we're talking with Elgie Bright, associate professor and department chair of the Automotive Marketing and Management Program at Northwood University. Elgie chats with Jessica about the special relationship between Reynolds and Northwood and how the university prepares students to work in the automotive industry.

Are you there for your customers when it's most convenient for them or most convenient for you? Jessie O'Brien, sales director at GoMoto, argues that it's time for the golden rule to evolve. Businesses need to treat consumers the way they want to be treated.

On this week's episode of Connected, we're talkin' tech talent with co-founder and president of WrenchWay Jay Goninen. Why is there a shortage of service technicians and how can dealerships attract and retain talented employees in the service drive?

Are you marketing to customers that have shown interest in your dealership or unknowingly passing them to the competition like a hot potato? We're talking about remarketing in this week's episode of Connected. Don't let anyone else steal your lunch that you prepared.

If someone were asked to describe a successful salesperson, which five habits would they list first? On this week's Connected, area vice president of sales Peter Sidwell joins the podcast to discuss the traits and qualities needed to flourish in a dealership!