Jen Robin is the Founder & CEO of Life in Jeneral, a full-service organizational design company, and LIJ Spaces, a custom cabinetry line designed from the unique viewpoint of a professional home organizer.

Jen has always loved organizing and creating systems. She started out as a celebrity executive assistant, where she mastered the art of to-do lists, time management, and efficient systems. In the process, she realized that organizing truly was about transforming lives for the better. 

Over the years, Jen has successfully evolved Life in Jeneral into a holistic home transformation company. With an eye for design and a knack for creating function in any space, Jen and her team are teaching people to marry organization, function and aesthetics so they can live a more joyful life. Since Life in Jeneral's inception in 2014, Jen has applied her systematic and soulful approach to clearing the stress and clutter from thousands of people's lives.