Crossborder, Spotify, and The Truths of Modern Living

• “A lot of growth in retail and eCommerce is trying to sell you things that really nobody actually needs.” - Phillip
• Behavioral purchasing modes help explain personal shopping habits and the need to stock up on a product one really likes. We all have behavioral purchasing modes, even though each individual might go about it differently.
• Step by Step Season 7 Preview: The future of many brands is to go cross-border. But American brands cannot expect that other countries and cultures will have the same shopping habits and demand curve as US markets.
• “The way that [brand operators] think about that consumer has to change, which means that maybe the whole purpose of [the] brand and the way [operators] market changes too.” - Philip
• Buying items from Amazon is just pure fun. The Amazon Advertising ecosystem is also a prime example of conspicuous consumption.
• You would think with DTC era and the growth of Amazon prime that recycling matters would increase, but they've actually been spiraling down.
• Brian offers a genius new venture to Amazon for cardboard recycling. Hey Jassy, take note.
• “Modern living, our work is really just waste management. Most of our lives are just spent managing our waste. I don't think it's that far from the truth.” - Brian

Associated Links:

• Phillip’s recent Insiders piece: The Death & Rebirth of Neutrality
• Subscribe to our Casting Visions Twitch Stream as we build in Public. Check out Casting Visions! 
• Subscribe to Insiders and Senses!
• Listen to our other episodes of Future Commerce
• Infinite Shelf Season 2 coming later this month!
• Stay tuned for our newest season of Step by Step…coming soon!

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