Neil Deochand is an Assistant Professor-Educator in the Behavior Analysis Distance Learning Program at the University of Cincinnati. Since 2011 he has worked as a Board Certified Behavior Analyst in both center based, and out-patient settings. His research interests span a wide variety of topics including quality assurance of behavioral graphing practices, behavioral medicine, and he is interested in disseminating decision-making tools to support the professional practice of applied behavior analysis. In this episode, we talk about these areas, but also focused on Neil's work in consumer product development. This should be of significant interest to those of us who want to see our science applied more broadly. We also talk about Neil's interest in basic research using planaria, which, I am embarrassed to admit, I had to Google to figure out what planaria actually are. Somehow, Neil ties these varied topics all together, and mentions several resources and articles on the way. If you want to track any of them down, head over to https://behavioralobservations.com for the show notes.