Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Show Highlights:

Social transmission is any time in which one person’s behavior effects another. @j1bergerSocial currency – we are more likely to share something the better it makes us look. @j1bergerThe things we share affects how other people see us. @j1bergerAs business owners we get people to talk about our product by sharing how talking about our product makes them look good. @j1bergerFocus needs to be on the customer or user and how it will make them look. @j1bergerTriggers – How can we link ourselves to something in the environment that people think of often. @j1bergerRather than thinking about what technology I’m on, focus on the underlying psychology of “why would someone share my product?” @j1bergerFocusing on your customer rather than the company will help you be more successful. @j1berger

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