This week, Rachel and Lynne dive into what's working (and what's not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One.

Keshnee shares insights on:

• her career journey, from mags to TV to working in client-side and in agencies
• how traditional media, brand side and agency-side differs
• why media prepped her for Woollies, then Woollies prepped her for agency work
• bringing journalists into marketing, and why they can make great marketers
• running a lean agency operation and how she does it
• using AI for grunt work so you can use your creative brain for the exceptional work
• why social teams need to go back to basics on a clear channel strategy right now
• how the best brands have a distinctive voice - and use trend-jacking rarely
• winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok)
• biggest mistakes she sees brands making on social at the moment
• advice for freelancers right now when it comes to staying relevant and getting work

Connect with Keshnee via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

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Episode edited by Marker Creative Co www.markercreative.co