Content Inc. - The Podcast

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level.

Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning.

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Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business.

When times get desperate, it's time for desperation revenue.

In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time.

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While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email.

Are you building content assets or building audiences for big social networks? You decide.

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In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company.

If this is you, now is the time to make changes to your brand.

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Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break?

Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that.

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Interested to know how much your content creator business is worth? Much of it is actually under your control.

Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.

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There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend.

Having no control over content distribution and no direct line to paying customers is a scary and fallable business.

And we at The Tilt are doubling down on the other side of this rented land equation.

Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience?

Brilliant or short sighted? You make the call.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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