Content Inc. - The Podcast

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit?

Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position.

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A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy!

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It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.

Yes...I said it.

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If you stopped publishing your content, would your customers/audience/community miss it?

Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.

Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.

If you're down and broken and don't see the path forward with your content business, this is the episode for you.

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.

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Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think.

This week's Content Inc. podcast sponsor – ConvertKit

ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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Disney just announced the launch of a brand new product that has nothing to do with helping the customer.

I know...this rarely happens with Disney...but alas.

The next time you launch a new product, make sure your first thought is about the customer, and not revenue.

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Are you always fighting your marketing battles with more features and more benefits?

Maybe there is a better way. Try actually changing the conversation.

I talk about two cases studies here that will alter your perspective.

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