Content Inc. - The Podcast

By Joe PulizziBusiness Entrepreneurship Marketing

Content Inc. - The Podcast episodes

February 28, 2022 The Buy Before Build Exercise (330)
Almost no content creators do this exercise when everyone should.

This exercise is important even if you are never thinking about purchasing an outside content property.

The opportunities are endless.

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5 min
February 21, 2022 What Content Creators Can Learn from the Video Game Crash of 1983 (329)
An event happened almost 40 years ago that nearly duplicated itself over the past few years.

As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle.

What can we learn from this?

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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5 min
February 14, 2022 Your Content Brand Is Critical. Here's Why. (328)
Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.

Your customers and prospects don't care about what your content is. They care about what it will do for them.

That's why choosing the right content brand is so critical.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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4 min
February 07, 2022 Saying No to NFTs? Try Practicing First (327)
I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.

Strong words. But the right ones?

As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005.

It won't take much.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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7 min
January 31, 2022 5 Mistakes Businesses Make with Content (326)
When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.

Here's what I notice with most content audits: 1. Business is publishing in too many places. 2. Content frequency is not consistent. 3. Original content is not truly differentiated. 4. Not enough focus on email content or list building. 5. Audience focus is too broad.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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8 min
January 24, 2022 A Worthy Content Curation Technique (325)
Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity.

Try this content curation technique that won't take many resources and could make all the difference for your content business.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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5 min
January 17, 2022 How Much Does Audience Size Matter with Content Creators? (324)
Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

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See all Content Inc episodes at the Content Inc. podcast home.

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5 min
January 10, 2022 Need a Content Tilt? Don't Be Original (323)
Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

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5 min
January 03, 2022 2021 Review - From Social Media to the Token (322)
It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

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See all Content Inc episodes at the Content Inc. podcast home.

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9 min
December 27, 2021 7 Keys to Building a Loyal Audience w/ Content [Special Episode] (321)
A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022.

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See all Content Inc episodes at the Content Inc. podcast home.

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34 min

About Content Inc. - The Podcast

From the publisher's feed

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast…