Content Inc. - The Podcast

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?

Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan.

If it's not written down, it doesn't happen. In this episode of Content Inc., Joe Pulizzi discusses the importance of doing two simple things that can steer you onto a successful path. Write down your goals. Review your goals on a regular basis. It sounds so simple and we know it's a pretty simple thing to do. But yet, so many of us just don't do it. Put your life on the path to success for you by doing these two simple things and get started today.

It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny objects at bay. Now, with all the digital distractions, this challenge has increased exponentially. In this episode of Content Inc., Joe Pulizzi reminds us to not only stay focused, but to leave the new shiny objects to others to test and try out. Getting really great at one or two platforms can not only help your business succeed, it may also provide additonal business opportunities by becoming an expert, too.

Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc., Joe Pulizzi challenges you to think differently when it comes to your content marketing strategy. Every Content Inc. example of success has done the same thing: they focused on one content type and one content platform to grow their business. It's time to focus and make the hard choice. What will you choose NOT to do with your content marketing?

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!

Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content at all. In this episode of Content Inc., Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a content creator. Learn the rules applied to this process and next time you have writer's block, give them a try. You'll be glad you did!

Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, he wants to share it with his audience. In this episode of Content Inc. he discusses how Darren Rowse grew his Digital Photography School by focusing on a content tilt and implementing on a content marketing mission.

It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key content platform as your running back and the one that is the foundation for driving your subscriber model through the goal posts. All other content, your ebooks, events, email, etc... support the main platform. Focus on building out that foundation of content from which to build from and you will start to hit content marketig touchdowns along the way!

Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may not resonate with everyone and negative reactions, comments, and reviews will more than likely come your way. In this episode of Content Inc., Joe Pulizzi shares how the haters are actually a good thing and if you are not ruffling feathers, you probably are not doing something right with your content efforts.