Content Inc. - The Podcast

If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc., Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need to get very, very small. Find that tight niche in your industry that you can become the leading expert in and make big things happen.

To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc., Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first have of the 1900's. Mass media changed advertising options for companies in the 1950's, but today, with the consumer in control, ads are declining and content is back on the rise.

Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute implemented this process this past year and how it has changed how team members view the company and increased their understanding of thr mission and goals for each department.

Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model.

For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy.

Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc., Joe Pulizzi challenges you to take a good look at where you really want to be in ten years: financially, physically, spiritually, mentally, your family goals and philanthropic goals. Write down your goals and review them daily. To understand what actions you need to take to achieve your goals, you must start first with the end in mind.

It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc., Joe Pulizzi shares three ways you can possibly buy time while implementing a content marketing program for your company. If you are not ready to give up the good content fight, then perhaps one of these ideas is perfect for you!

As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are not bested suited for you and find talented employees or contractors to do them for you. In this episode of Content Inc., Joe Pulizzi challenges you to take an activity inventory of your daily tasks and start making decisions on how to better use your time to grow your business.

Here's the thing...if you are just starting out with a Content Inc. model and you feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc., Joe Pulizzi reminds you that developing, implementing and tracking marketing around content is a process. One that can take up to a year or longer to bear results. It's about building an audience and providing value to them consistently. Prepare for your content to be a marathon, not a sprint.

Creating new content is great, but it does take a lot of effort. But pehaps, new content is not always the way to go. In this episode of Content Inc., Joe Pulizzi discusses a new content role that you may want to consider for your content marketing team: Chief Content Curator. This role is responsibile for organizing the current content assets of the company so that they can possibly be used again by the existing resources of the organization. Working with what you already have vs. creating new content may be just what your Content Inc. model needs.