174 - I heard you groan. Nicoooooooole, I don't wanna blog. I don't know what to blog about! I don't have time to blog! 

Trust me, I feel your pain. Blogging isn't one of my favorite things to do either. I would tell you all the reasons you should be blogging but I'm going to get my friend Tavia Redburn to do it instead. 

Tavia joins me on the podcast this week to talk about all the good things about content marketing. She breaks down why we need to be using content marketing to build our business and how "content marketing" isn't just about blogging. 

Yeah! There's so much more to it, like IG carousels and YouTube videos, and you can have fun doing it. Tavia gives us some simple, practical ways to get started on drawing attention to our pet photography businesses … even by using content we may already have.  

What to listen for: 

7:24 Why Tavia decided to niche down into birth photography 

12:30 How content marketing sets you apart from the competition 

18:14 Creating content that speaks to different types of clients 

26:28 Repurposing your content for multiple channels to reach your clients 

36:32 How to create a lead magnet that draws clients in 

Guys, you don't have to be intimidated by content marketing. Tavia makes it super simple so don’t miss this episode. Soon, we'll all be content masters! 

Oh and we touch on the power of artificial intelligence to make content marketing even easier.  

Wait … I'm not done. Tavia is coming into the Hair of the Dog Academy for a workshop on the topic of AI but you have to be a member to access it.  

If you are a member, the event is already posted in the Circle community. If you aren't, now is a great time to make the leap. Head to hairofthedogacademy.com/academy to get started. 

Where to find Tavia 

• Tavia Redburn Photography 
• From Better Half to Boss podcast 
• Instagram 

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.