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In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on how to distribute content effectively, including suggestions on creating original high-quality content, selecting suitable social media channels for distribution, maintaining consistency and quality, and experimenting with different formats and topics. They also emphasize focusing on the type of care or patient you want to treat, as well as adapting your message based on the audience you're targeting.

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