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Fresh new content is here y'all! It's been a busy month as we've traveled some plus keeping up with our girls' summer activities so I took a little bit of time off but I'm back and I'm talking with Dr. Seth Scott, Associate Professor of Clinical Counseling at Columbia International University.
You may remember my interview and podcourse with him titled Your Focus Determines Your Direction which is episode 55 of the podcast. If you haven't listened to that episode, I highly recommend it as it's a great reminder of where we focus our attention and is it serving us? Plus, you can get 1 NBCC contact hour when you access the podcourse - and if you didn't know you can get your first podcourse for free by signing up on my site.
In this episode we are talking about what a Christian Counselor is and how Christianity fits into counseling sessions. We also talk about why it's important to know your worldview as a counselor and as a human, how our worldview frames our views as counselors, why self awareness is key in our profession, what a Christian counseling session looks like, plus Dr. Scott shares information about Columbia International University's Clinical Counseling program and how their graduate students are trained.
About Seth L. Scott, PhD, NCC, LPC, LPC-S:Dr. Scott joined the Graduate Counseling Program faculty of Columbia International University in 2019 as an Associate Professor. He teaches primarily in the Clinical Counseling program in areas of research and practice and is an active member and participant of the Christian Association for Psychological Studies (CAPS) and American Association of Christian Counselors (AACC). Seth has multiple publications and presentations exploring issues of professional identity and the process of integration in Christian counseling. He also maintains a private practice, Sunrise Counseling, for both clinical work and supervision in the community. Before joining CIU, he was a Professor of Counseling Psychology at Emmaus Bible College in Dubuque, Iowa from 2012-2019. Seth's wife, Jen, runs her own small business as a full-time potter, Sunset Studio Pottery, and their children, Suzie and Caleb, are both middle school students at Ben Lippen School in Columbia. You can learn more about Dr Scott here.
Books mentioned and those to consider in regards to topic (affiliate links):
The Universe Next Door by James W. Sire
Naming the Elephant by James W. Sire
Rational Emotive Behavior Therapy: A Therapist's Guide, 2nd Edition (The Practical Therapist) by Albert Ellis
Overcoming Destructive Beliefs, Feelings, and Behaviors: New Directions for Rational Emotive Behavior Therapy by Albert Ellis
The Practice of Rational Emotive Behavior Therapy by Albert Ellis
Rational Emotive Behavior Therapy (Theories of Psychotherapy Series®) by Albert Ellis
Find a Christian Counselor:
American Association of Christian Counselors
Focus on the Family Directory
Christian Association for Psychological Studies directory
South Carolina Christian Counselors Association
Psychology Today (type in your zip code or city, state, then you can filter the results by selecting Christian Counseling)
Episode produced by Chelsea Weaver: https://linktr.ee/chelseaweaverpodcasting
Get 10% off your first month of Betterhelp online therapy. Learn more.
This week I have another encore episode for you. One of the reasons I wanted to re-release this episode is because so many of you are ready to pivot your skill sets and do new things. (Yes, I stalk the 50,876 Therapist facebook groups and know this is a hot topic!) And Nicole Liloia does such a great job of sharing how to spend less time in the therapy chair and more time creating additional streams of income.
Before we dive into this encore episode, it's summer and life is busy over here in the Mustard household that's why i'm bringing you these encore episodes. They are some of my most listened to episodes plus I just happen to really dig the topics. But don't worry, I'm working on new content and interviews that will come out soon.
Also if you're a group practice owner and you want to attract new clinicians to your practice with extra special perks - one thing to consider is offering them free continuing education credits. I can help you create and administer niche specific content that your clinicians will love. To learn more about my services, send me an email to hello at lisa mustard dot com or message me on social media and we can set up a time to chat about your continuing education needs.
Let me tell you about this week's episode!
Nicole Liloia is a Business Coach & Strategist, who works with women entrepreneurs to help take charge of their business, money, and life so they can achieve bigger profits and even bigger impact.
She knows that running a business can get complicated when you're doing it on your own, but she's here to help you simplify things so you can reach your goals faster without burning out.
If you're anything like me, you may doubt yourself and what you're doing from time to time but Nicole knows you were made for this and she's excited to help you expand to the next level of your journey.
And in this episode she gives tips and advice on how to go from idea to implementation. She talks all about developing relationships, creating email lists, building your audience, group coaching, online courses, and much more. I learned so much from our talk and hope you do too!
Grab Nicole's Multiple Income Stream Guide for Therapists: 10 Ways to Make More Money here: nicoleliloia.com/lisa
Learn more about Nicole: https://nicoleliloia.com/
Be sure to sign up for a free NBCC continuing education contact hour. Just head to my site, enter your email and you'll be emailed a coupon code that gets you 1 free contact hour. You can choose from any of my 9 podcourses.
This episode is brought to you by my favorite activewear line, Zyia Active.
Want to be more comfortable while sitting on the couch? I sure did and I went looking for pants and tops that were soft, wrinkle resistant and would match just about anything I already had in my closet. And now Zyia Active makes up about 80% of my wardrobe. Want to learn more? Head to lisamustard.com/active-wear. Don't think this is just for women, they have mens' and kids' clothes too. Our family is loving the quality and I love the price tags! So head over to my site to check it out.
It's the middle of summer and we have so much going on! I decided to take my own summer break for a couple of weeks. Instead of bringing you new content I'm bringing back a handful of my most listened to episodes. But don't worry, I'm working on new interviews that will come out at the end of July and into August.
Before we dive into this encore episode, be sure to sign up for a free NBCC continuing education contact hour. Just head to my site, enter your email and you'll be emailed a coupon code that gets you 1 free contact hour. You can choose from any of my 9 podcourses.
And if you are a group practice owner and you want to offer continuing education for your employees, let's chat. I'm offering continuing education course creation services that can address your practice's specific niche and needs. Send me an email, [email protected] so we can chat about what I offer and how I can help you.
About this encore episode:
Have you thought about creating a group therapy practice? What about an Online group practice? If so then I think you'll enjoy this episode. It originally came out in 2020 but the information shared is still relevant today!
Dr. Lisa Lovelace shares how she got started with an online group therapy practice, what her practice looks like and how she now helps others create and grow their online group therapy practices.
She is the founder and owner of Synergy eTherapy, which is an online mental health counseling website where you can choose from one of their highly-skilled, independent mental health and addiction therapists who offer high-quality, professional counseling on the go, on your time!
Lisa had an idea for an online practice back in 2012 and decided to go for it. She is a pioneer in the online practice world and in today's episode she shares how she got started, resources for getting going with online therapy, the pros and cons of online therapy, and tips for marketing your practice.
Be sure to connect with Lisa if you want to learn more about her online practice. Connect with her on Facebook.
We hope you enjoy this episode!
This episode is sponsored by my favorite activewear brand. Want to be more comfortable while sitting on the therapist couch? I sure did and went looking for athleisure wear and activewear that was soft, wrinkle resistant and would match just about anything I already had in my closet. I wanted stylish and high-quality apparel that wouldn't break my bank account. And now Zyia Active makes up about 80% of my wardrobe. Want to learn more? Head to lisamustard.com/active-wear. Don't think this is just for women, they have men's and kids' clothes too. Our family is loving the styles and quality while I love the price tags! So, head over to my site to check it out. ZYIA is available in the US, Canada and Australia. My current faves for work: the everywhere pants and peak joggers. and parallel tanks. And I love these black leggings for any type of workout.
I am an affiliate and receive a commission if you decide to purchase from the above links.
Looking for ways to attract new customers to your business? Look no further! Pinterest may just be what you are needing. In this episode, I chat with Kate Ahl of Simple Pin Media and she shares how to use Pinterest to acquire new customers plus she gives some great tips on best practices when it comes to using Pinterest to market your business.
This episode is great for therapists who are wanting to grow their private practices and for therapists who want to sell online courses, ebooks, physical products and more. Listen in to hear practical tips you can implement today that will help you reach more people.
Learn about Kate and Simple Pin Media: https://www.simplepinmedia.com/
Pinterest Agency Pro training: https://www.kateahl.com/pinterest-agency-pro/
Simple Pin Podcast: https://www.simplepinmedia.com/simple-pin-podcast/
Are you ready to start your podcast and want a little support and help? Join the Podcaster Lounge and connect with other budding podcasters. Monthly meetups with Lisa and her team to answer your questions on anything podcast related!! We are looking forward to helping you start and grow your show!Join the Podcaster Lounge Community! Go here to sign up!
Episode produced by Chelsea Weaver: https://linktr.ee/chelseaweaverpodcasting
This episode is sponsored by Betterhelp.
I know there are a lot of uncertainties happening in the world right now. And when it comes to worrying about the future or even dwelling too long in the past, it can take a toll on your present day. It can affect your relationships, your work, your health habits and it can be a good idea to talk with a counselor to sort through your thoughts, feelings and actions. And if you're thinking now is the time to get started with therapy, consider Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways: Exchanging messages with your therapist, chatting live with your therapist, speaking over the phone with your therapist and video conferencing with your therapist
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
I hope you enjoy this episode! If you are enjoying the podcast, please consider leaving me a 5 star rating and review and don't forget to subscribe to the show. Thank you!
This is a fun and exciting topic and I'm always up for sharing what's working not just for me when it comes to marketing my offers but what's working for others.
DISCLOSURE: THIS EPISODE CONTAINS AFFILIATE LINKS, MEANING I GET A COMMISSION IF YOU DECIDE TO MAKE A PURCHASE THROUGH MY LINKS, AT NO COST TO YOU.
Hang out in any therapist facebook group and you'll see the question - how are you marketing your courses, services, products, etc and is it working? Well, I guess we should define what 'working' means first. Working to me is this - are my marketing efforts giving me leads - are they generating new people onto my email marketing lists? Then the next part of defining working - are these leads buying what i'm offering?
So if your efforts aren't generating leads, then I'd say your marketing isn't working.
Now of course there are tons of ways to market what it is that you do and if you are just getting started with growing your private practice, I'm going to encourage you to listen to podcasters and bloggers that focus on just that. While I think you'll get some good ideas from this episode, you're probably best served by those who specialize in growing a practice. You can listen to episode 26 with Kate and Katie of the Private Practice Start Up where they chat about growing a business you love. There are so many clinicians out there who help with starting a private practice, it's not hard to find information nowadays.
This episode is more for those clinicians who might be considering coaching, offering a course, selling an ebook or book, promoting a product or perhaps you're unsure. But you hear all the time that the money is in your email list so you are wanting to start one and I am here to say go for it! I wish I had started sooner!
Let's talk about what's working for me right now plus so many others out there.
Here is my marketing funnel:
Create a Quiz, promote the quiz, leads join my email list and now I'm making sales. Currently I have 2 quizzes - one titled what podcast should you create and the other is what is your activewear personality style?
The questions I ask allow me to find out where my audience sits on these topics and then when I have their responses I can create emails that address the topics and issues they want more information on.
It's been a great way to both grow my list and then serve my audience in a more specific (and fun) way.
Create your quiz, yes you can promote it on your social media channels but I highly recommend putting some marketing dollars behind it and run ads too. Once they take your quiz, they are on your email list. You'll want to set up your initial follow up email series so once someone takes your quiz they start receiving your emails. This initial email series is a way for you to greet them and start nurturing the relationship.
I'm not an expert on email marketing but I have been at it for a few years and my best emails come when I'm working to nurture the relationship with my audience as well as serve them with valuable information. I used to dread emailing my list but since I've changed my approach I really look forward to crafting my emails and engaging with those on my list.
Now that I have my email list up and running and I'm nurturing the list and relationships, I make my offers. I'm not selling to them in each email - I'm offering a lot of free information and I'm also reminding them I have coaching packages too.
I've learned that email marketing is part strategy, part engagement, another part consistency and a dash of fun. I had so many doubts about starting an email list but I'm so glad I started!
Want to get a taste of what I'm talking about? You can take my quizzes here and here and see how I email my lists. Honestly I believe quizzes are a hidden secret for online marketing - don't delay in getting yours going today.
I use Smart Quiz Builder which is a website plug in. There is a one time licensing fee cost (not a monthly fee like most quiz sites out there) and the quizzes are hosted on my website, not someone else's. You can create all types of quizzes and it's very easy to use. (This is coming from someone who's afraid I will blow up my site if I hit the wrong button.) It's very user friendly and has stunning templates that will allow you to create quizzes that stand out.
It's been a gamechanger for growing my email lists.
Ok so maybe now you're considering creating a quiz to grow your email list. The sky's the limit with what kinds of quizzes you can create. I recommend reverse engineering what you want to accomplish…want to offer coaching services? Want to sell your products? What type of quiz would help you get your ideal customer on your list? Create it and grow your email list!
If you love this marketing idea yet feel a little overwhelmed, I get it. Want to talk it over with someone who's been in your shoes and has felt a little lost and confused on how to move forward with pivoting your skill set? Then book a free 20 minute consultation with me. Let's talk and see if I can help you figure out which way to go with your ideas. Link to book the call is here.
I hope you enjoyed this episode! More to come on quiz creation and how to drive traffic to them on future episodes.
Looking for an email marketing provider? I use Aweber.
I hope you enjoy this episode! If you are enjoying the podcast, please consider leaving me a 5 star rating and review and don't forget to subscribe to the show.
Episode produced by Chelsea Weaver: https://linktr.ee/chelseaweaverpodcasting
This episode is sponsored by Betterhelp.
I know there are a lot of uncertainties happening in the world right now. And when it comes to worrying about the future or even dwelling too long in the past, it can take a toll on your present day. It can affect your relationships, your work, your health habits and it can be a good idea to talk with a counselor to sort through your thoughts, feelings and actions. And if you're thinking now is the time to get started with therapy, consider Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways:
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
Starting a podcast can feel overwhelming and daunting. Plus you have a million questions about all the How Tos. Yet the pull to start your show and get recording is an itch you're dying to scratch. That's why this episode is so important.
My podcast producer, Chelsea Weaver, is here to answer the question of how to get started when you have a small budget. She covers what you really need to start for under $100. Don't delay, listen to this episode now and then book your free consultation call with me so we can craft your podcast formulation plan.
Connect with Chelsea: https://linktr.ee/chelseaweaverpodcasting
Have you thought about creating a podcast to grow your business? You've thought about it many times but perhaps you get stuck on the technical stuff or maybe even what to talk about on your podcast? I totally understand as I've been there too! I've got good news for you - I'm offering podcast coaching. Let's connect and get you started on upping your brand and rocking out your sales. Fill out this form to get started.
This episode is sponsored by Betterhelp.
I know there are a lot of uncertainties happening in the world right now. And when it comes to worrying about the future or even dwelling too long in the past, it can take a toll on your present day. It can affect your relationships, your work, your health habits and it can be a good idea to talk with a counselor to sort through your thoughts, feelings and actions. And if you're thinking now is the time to get started with therapy, consider Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways:
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
Get a FREE continuing education credit with any of my podcourses (NBCC approved). Learn more on my here.
Take my What Type Of Podcast Should You Create Quiz Here!
We hope you enjoy this episode! If you are enjoying the podcast, please consider leaving me a 5 star rating and review and don't forget to subscribe to the show.
There are countless tips out there on the internet and I'm grateful for the information. And in this episode, I've compiled my best tips for saving money at the grocery store as well as scoured the internet for more tips and ideas on how to save. I know I don't cover everything so feel free to send me an email or DM on IG if you'd like to offer your best tips. We can pool our knowledge to help more people.
The Grit Cookbook: https://shoptedsandthegrit.bigcartel.com/product/the-grit-cookbook
This episode is sponsored by Betterhelp.
I know there are a lot of uncertainties happening in the world right now.
And when it comes to worrying about the future or even dwelling too long in the past, it can take a toll on your present day..it can affect your relationships, your work, your health habits and it can be a good idea to talk with a counselor to sort through your thoughts, feelings and actions. And if you're thinking now is the time to get started with therapy, consider Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways:
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
Get a FREE continuing education credit with any of my podcourses (NBCC approved). Learn more on my website.
Have you thought about creating a podcast to grow your business? You've thought about it many times but perhaps you get stuck on the technical stuff or maybe even what to talk about on your podcast? I totally understand as I've been there too! I've got good news for you - I'm offering podcast coaching. Let's connect and get you started on upping your brand and rocking out your sales. Fill out this form to get started.
Dr Cook lectures on Substance Use Disorders (SUD), mental health, avoiding professional burnout, and creating world-class corporate cultures. An avid traveler, Dr. Cook has visited more than 50 countries and lectured in many. He is currently attending Harvard Medical School for a Certificate in Global Health Leadership.
Plus he has a book coming out soon and a podcast - all about burnout. You can connect with him on LinkedIn.
Before we jump into the interview with Dr. Cook, I interviewed our 11 year old daughter on what it's like to finish 5th grade and move on to middle school.
We hope you enjoy the episode!
This episode is sponsored by BetterHelp.
Are you experiencing anxiety? Struggling with symptoms of depression? Having trouble sleeping? Perhaps you're dealing with relationship issues? If this sounds like you, consider checking out Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways: Exchanging messages with your therapist, chatting live with your therapist, speaking over the phone with your therapist, and video conferencing with your therapist.
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
Get a FREE continuing education credit with any of my podcourses (NBCC approved). Learn more on my website.
Learn about Continuing Education opportunities with Recovery Centers of America: RCA Academy – Addiction and Mental Health Continuing Education from RCA Academy
If you're enjoying the show please consider giving me a 5 star rating and review on your preferred podcast player. Thank you!
In this episode I give an update on the podcast and how I'm pivoting the show moving forward. If you've ever thought about starting a podcast to grow your practice, your brand, your income outside of the therapy room, let's chat about it.
Go here to schedule a time with me so we can get you moving toward your goals.
Plus learn about my new podcast here.
Go here to listen to How To Start a Podcast- Part one.
Thank you for being a valued listener! I appreciate everyone who has reached out and I am thankful for you.
This episode is sponsored by BetterHelp.
Are you experiencing anxiety? Struggling with symptoms of depression? Having trouble sleeping? Perhaps you're dealing with relationship issues? If this sounds like you, consider checking out Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways:
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
Hey friends, I have some news! I've expanded my services and offerings under the The Therapy Show umbrella and am helping therapists escape burnout! How do you ask? Well the details are coming out in my next episode but I'll spill the tea a little bit right now. How do I help you with your burnout? Well many of you are sharing with me that you'd like to cut back on the hours you are seeing clients and spend more time selling your products. But you don't know how to really make that happen.
Now I've been there and know this feeling well and I had to make the decision on how to handle it..and you all know one of the ways I handled it was to put my energy and time into creating this podcast and ultimately from the podcast, a passive income stream.
But I did it backwards. I created the podcast first with really no clear path to monetization. Instead I should have known what my passive income product was going to be first, create that product first and then base my podcast around that product!
Think about that. Having a podcast that specifically drives traffic to your passive income products. A podcast that is evergreen and found by new listeners day after day. Those listeners then head to your website to learn more about your courses or services.
Would you be excited about that? New ears finding you every day? New customers purchasing your books, your courses, your webinars..whatever it is you are selling.
Podcasting is a perfect way to market your products. Let's face it, that's usually the number one reason why people want to come onto my show. To pitch to my audience.
Well, let's create your own podcast where you are the expert, you share the value, you share the advice and help. Then from there they head to your website to purchase your products.
Stop trying to get on other peoples podcasts and create your own. And that's what I'm going to teach you very soon. So stay tuned!
Christian Jackson is a trauma specialist who works with women who are feeling a lot like she once was: overwhelmed, lost, and full of pride. You will learn practical ways to snap out of the haze of existing and begin learning and using tools to slow down the racing thoughts, get better sleep, examine unhealthy habits, reevaluate your relationships, and set boundaries
She is the author of Daddy Issues: How to Detangle from the Sins of Our Fathers and Daddy Issues: How to Detangle From the Sins of Our Fathers Workbook & Journal. She also has a course called, The Grace Academy: Learn the blueprint to healing from relationship traumas. Plus her podcast is coming out soon.
She is also a wife and mom with a busy and booming private practice here in Columbia SC.
In this episode Christian chats about how she discovered her niche, what daddy issues are and how she serves her audience with value, advice and her expertise.
We hope you enjoy this episode!
Connect with Christian:
Website: https://www.couchwithchristian.com/
Course: https://couchwithchristian.thinkific.com/
Instagram: https://www.instagram.com/couchwithchristian/
Facebook: https://www.facebook.com/couchwithchristian
YouTube: https://www.youtube.com/channel/UC5VmJFkyjh1zBiGy4vAWCHA
Need continuing education contact hours? If so, I got you!
I have 9 Podcourses available for your listening and learning pleasure! You can find them on my site and get your first one FREE! (And did you know I'm a NBCC approved provider?)
I've made it my mission to provide you with continuing education that fits your busy lifestyle. No more having to sit in front of a computer to obtain your contact hours. You can listen to the Podcourses in between sessions, on your commute, while you walk your dog or make dinner!
Just head to my site to check them all out.
This episode is sponsored by BetterHelp.
Are you experiencing anxiety? Struggling with symptoms of depression? Having trouble sleeping? Perhaps you're dealing with relationship issues? If this sounds like you, consider checking out Betterhelp. Betterhelp provides affordable, private online counseling and will match you with a professional, licensed therapist.
You can get therapy in four ways:
You can use different ways at different times as you wish, based on your needs, availability, and convenience. Betterhelp's licensed therapists specialize in a wide range of issues, including anxiety, trauma, relationship issues, stress, depression and much more. Join over 2,800,000 people who decided to get help and get happy with BetterHelp. Visit BetterHelp.com/lisamustard and get 10% off your first month.
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