Contractor Growth Network

SALES EQUATION:

(levels of pain) x (trust you can solve problem)

--------------------------------------------

(discomfort) x (time it will take to solve problem) x (price)

= Likelihood they'll buy

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business.

The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services.

Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services.

Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part.

First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require.

Next, we delve into the importance of looking the part. We discuss how crucial it is to showcase your work and make sure it appears high-end and professional. We explore the benefits of investing in high-quality photography, marketing materials, and branding.

Finally, we explore how to attract the part. We discuss the power of leveraging your brand to get in front of your ideal clients. We explore strategies for building a strong online presence, developing targeted marketing campaigns, and establishing relationships with referral partners.

Whether you're just starting out or looking to take your contracting business to the next level, this episode is packed with practical tips and insights to help you succeed. Tune in to the Contractor Growth Network Podcast to learn more.

Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses and achieve their goals. In this episode, we're excited to bring you a behind-the-scenes look at Ranney Blair, a $4M remodeling company with our special guests, Peter Ranney and Scott Blair.

Peter and Scott will take us through their journey in the construction industry, sharing insights on how they got started and the challenges they faced along the way. We'll discuss the strategies they used to grow their business, including what worked and what didn't, and the lessons they learned from those experiences.

Throughout the conversation, we'll explore the various challenges that contractors face when growing their businesses, such as managing cash flow, hiring and training employees, and scaling operations. Peter and Scott will share their perspective on how to overcome these obstacles and offer valuable advice for businesses looking to take their operations to the next level.

Finally, we'll wrap up the episode by asking our guests to share their biggest piece of advice for businesses that are smaller than Ranney Blair. Whether you're just starting out or looking to scale your existing business, you won't want to miss this valuable conversation.

So sit back, relax, and join us for this insightful episode of the Contractor Growth Network podcast, as we go behind the scenes of Ranney Blair, a $4M remodeling company.

If you want to learn more, check out our website: www.contractorgrowthnetwork.com

In this episode of the Contractor Growth Network Podcast, hosts Mike Kyle, Sean David, and Aaron Horner explore the topic of video marketing and its benefits for businesses. They dive into the reasons why video marketing has become such an important tool for contractors and how it can help grow their businesses.

The hosts also discuss where to start with video marketing, including the different types of videos that can be created and how to determine which ones are best for your business. They share insights on who to hire for video marketing in your business, and what qualities to look for in a video marketing professional.

Additionally, the hosts offer tips and tricks for creating effective videos that engage and captivate your audience. From scripting and filming to editing and publishing, they share their knowledge and expertise to help listeners create high-quality videos that showcase their businesses in the best possible light.

Whether you're a seasoned pro or just getting started with video marketing, this episode offers valuable insights and practical advice to help you take your business to the next level. Tune in to learn how to harness the power of video marketing and grow your contracting business like never before.

Check out our website: www.contractorgrowthnetwork.com

Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online.

Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience.

Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business.

If you're interested in learning more about Contractor Growth Network, you can find them on social media @contractorgrowth. And if you enjoy this episode, don't forget to subscribe to Learn With CGN and leave us a review. Thanks for listening!

On today's podcast, Logan Shinholser is joined by his younger brother TJ, Owner of Charlotte Backyard ponds to discuss TJ's first year in business.

We've had TJ on the podcast previously as our way to document his journey.

On this episode, they talk about the things that went well for the business, the challenges that TJ experienced during his first year, and his goals for year two!

This is an awesome podcast for any contractor, whether you're just getting started or if you've been in the game for two decades!

Visit our website: www.contractorgrowthnetwork.com

Welcome to "Learn with CGN," your new source for marketing methods and insights! In our first episode, Sean David is joined by Ian Miclean to discuss the fundamentals of SEO.

This conversation is perfect for anyone looking to improve their website's visibility and drive more traffic. During the episode, Sean and Ian will dive into what SEO is, why it's critical for businesses, and what on-page SEO entails.

They'll also discuss keyword strategies and share tips for ranking higher on Google. Whether you're a seasoned marketer or just starting to learn about SEO, this episode has something for everyone! So tune in and start learning with CGN!

Visit our website! www.contractorgrowthnetwork.com

Today Logan Shinholser sits down with George Hodges Fulton to discuss how he took BOWA Construction from $12 million to $35 million through his awesome production management skills

George has been able to zero in on his true passion – helping business owners and leadership teams get what they want from their businesses.

George holds an undergraduate degree from the University of Virginia. He earned his Master's degree in Construction Management and Manufacturing Technology from Colorado State University while building his career in the construction industry in Denver, Colorado.

After relocating to the Washington, DC area, George spent 14 years with BOWA Inc., the largest whole-house remodeler in the country. There he was introduced to the power of a business operating system (Scaling Up) and saw its impact firsthand as he worked on and within the system. George ultimately became a Principal of the firm and helped grow it from $12 to $35 million. He also worked within the business as an intrapreneur, building a division from just a concept to over $15 million in revenue.

In 2017, he was brought in to be the COO of a Landscape Design/Build firm. There he self-implemented the EOS business operating system, increasing revenue by 129% and net profit by 351%. He went on to become a Certified EOS Implementer, working with dozens of companies to help them gain traction and achieve great results.

A lifelong student of business, George is always learning, evaluating and refining the tools he uses to help his clients. This journey ultimately led him in 2021 to become a Certified Pinnacle Business Guide.

Visit our website: www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: www.neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network Podcast where host Logan Shinholser sits down with contracting industry leaders to discuss the state of contracting.

Today Logan is joined by Tom Reber of the Contractor Fight to talk mindset, business strategies, and clarity needed to achieve success in the contracting world.

Tom shares his insights on how to navigate the new era of contracting and provides a sneak peek into his upcoming New Era of Contracting Summit event presentation.

Tune in to gain valuable insights and inspiration to take your contracting business to the next level!

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up

Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing.

Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use direct mail to achieve your business goals. Tune in to learn more about the latest trends and strategies in direct mail marketing for contractors.