295 - Let’s face it—legal protections are rarely top-of-mind when we’re just starting out. But trust me, ignoring them could cost you thousands. 

In this episode, I sit down with photographer-turned-attorney Rachel Brenke to unpack the 3-2-1 legal checklist that every photography business needs to thrive and stay protected.

What to Listen For:

• The 3-2-1 legal framework every photographer needs to know
• Why contracts should be your first legal priority—even during model calls
• What needs to be in your contract (and what to avoid at all costs)
• The real difference between a retainer and a deposit
• How your contract impacts client trust, satisfaction, and confidence
• What clauses to include to protect your business in legal disputes
• How to use copyright to protect your creative work—and when you should sell it
• How AI tools like Photoshop and ChatGPT affect copyright protection
• When and how to trademark your business name—and why it might save you from rebranding nightmares

From contracts to copyright and everything in between, Rachel lays out the essentials every photographer needs to run a legally sound and profitable business. Don’t wait until you’re in legal hot water—take proactive steps now to protect your art and your livelihood.

🎧 Tune in now, and don’t forget to subscribe to the podcast for more business-savvy insights!

Rachel’s Links: 

• The LawTog
• Rachel's Law Firm – Eden Law
• The LawTog Facebook Group

Additional Resources:

• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Stop competing on price and reach consistent $2,000+ sales – www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography – www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.