DTC POD: How The Best Brands Are Built

Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)


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During this episode, you will learn about;

[00:05] What’s in for you in today’s episode

[01:36] Who’s Shane Rostad and his area of specialty

[06:34] Typical mistakes that brands make

[08:44] Tips to improve your site’s conversion rate

[12:48] Things to focus on when brands are collecting customer’s data

[16:54] The different ways to gather qualitative data from your customers

[19:41] Commercial Break

[20:38] Upselling and cross-selling in the business

[28:30] How to do the A/B testing for your site

[33:52] Do these things to improve consumer conversion 

[35:09] Shane’s three favorite brands 

[36:33] Connect with Shane today 

Notable Quotes 
  • Customer experience is the most significant lacking catalyst in most brands.
  • Understand the game of numbers in a business.
  • When complexity hurts, focus on simplicity.

 

Contributors: 

Shane Rostad - shanerostad 

Jay Desai - @jayd3sai

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DTC POD: How The Best Brands Are BuiltBy Ramon Berrios, Blaine Bolus

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