In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia.

We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a game-changer. Kristen also breaks down the best tools for automating lead follow-ups, including texting platforms like OpenPhone and GoHighLevel, so you can stop losing leads and start closing more contracts.

The importance of responding to inquiries within 24 hours to increase bookings cannot be overstated. Kristen explains how to implement question-based selling to engage and convert couples faster and why trust is the foundation of wedding sales. She also shares how to build that trust digitally and the power of texting automation, which outperforms emails in response rates. 

If you're a wedding venue owner, planner, or vendor looking to streamline your sales process, this episode is packed with actionable strategies to help you book more weddings and grow your business.

Follow Kristen Lee:

• Instagram: @eventsalespro 
• Website: https://www.eventsalespro.com/

Follow the Host, Nina Addeo: 

• Website: https://www.idoweddingmarketing.com/

• Instagram: ⁠https://www.instagram.com/idoweddingmarketing/⁠

• Email: ⁠[email protected]⁠