Alloy Personal Training Business

Converting To Alloy


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Does it make sense to convert your existing facility into an alloy franchise? Ever since we announced the new smaller pod model, which is simpler and less expensive, we have had multiple inquiries from gym owners on whether they can rebrand and convert their existing facilities to an Alloy Franchise.

In this episode, Rick and Matt take us through why you would convert an existing facility to an Alloy Franchise and how to go about it. We also talk of the criteria we go through to determine if one is a good fit for the brand.

Among the many whys of converting to an Alloy Franchise is that it's lonely as an entrepreneur. Having a franchise behind you for support can make all the difference. Franchising is a partnership that helps the franchisee grow quicker.  

Another important why is the scalability factor. You are more likely to scale to multiple locations with an Alloy Franchise than when you are on your own.

Tune in to this exciting episode to learn more about why converting an existing fitness facility to an Alloy franchise makes a lot of sense and how to go about it!

Key Takeaways

  • Does it make sense to rebrand an existing fitness facility to an alloy franchise (01:02)
  • Why a franchise is a partnership that helps us grow quicker (02:24)
  • How scaling and selling a business is much simpler with a franchise (04:49)
  • Your chances of success are fivefold higher with a franchise than on your own (10:02)
  • How to qualify financially for an Alloy franchise (12:37)
  • Our systematic criteria for selecting an Alloy location (14:07)
  • Retooling an existing facility to fit the Alloy brand specs and design (19:24)

Additional Resources:

  • www.AlloyPersonalTraining.com
  • Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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