One thing that’s new to you when you become a copywriter, unless you’ve owned a business, grown up in an entrepreneurial family, or been in a business-like music or acting, or professional sports --

That one new thing is risk.

It’s not that risk doesn’t exist anywhere else; of course it does. It’s that there are unique kinds of risk in copywriter that will be new to you. I haven’t heard anyone else talk about this before, so I wanted to give you something you could really dig your teeth into. And that’s what we did today.

So here’s why we tackled this topic. It’s because risk is here, and most people in copywriting don’t know how to deal with it in a way where they end up winning most of the time. I’d like to help change that.

I put this show together to:

- encourage you to take some of the risks you’ve been reluctant to take

- help you start to weigh upside and downside in any risk you are considering taking

- and give you a framework to look at risk, since it’s such a big part of copywriting in so many dimensions.

There are many kinds of risk a copywriter faces — as does a business owner whose marketing is based on direct-response copy.

We covered many of them briefly. What we zero’d-in on and spent more time on was what I call “internal risk.” That is, going beyond who you think you are now to do the things you really want to do!

In that area, there are certain kinds of risk I believe you need to take, in order to grow — and one particular risk you should NEVER take, as doing so will constitute not being true to yourself.

Also, we covered where to get advice about taking a risk you’re thinking of taking, as well as the two kinds of people you really shouldn’t ask at all!


Download.