It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted.

And along with them, new demands and new opportunities for copywriting.

If you look at the past, you’ll see a lot of promotions were based on a single sale, with the copywriter or the business HOPING that the customer might buy the upsell.

These days, recurring revenue is just a matter-of-fact business model.

The question is, how do you not only sell people into a continuity program which bills them month after month, but get them feeling good about paying over and over?

That’s what we’ll look at today.

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