The Content Byte

Corporate communications and using data to create better content, with Cameron Pegg


Listen Later

Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him.

Cameron talks about:

  • The value of storytelling to create content
  • Securing bylines while still at uni
  • What he learned from working in radio
  • Developing courses with Communication and Public Relations Australia
  • How offering content strategy helps you charge more
  • What data journalism means and how statistics and infographics make for better storytelling
  • Working with graphic designers

Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/

or via his website: https://cameronpegg.com.au/

Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au

Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co

...more
View all episodesView all episodes
Download on the App Store

The Content ByteBy Rachel Smith and Lynne Testoni

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like The Content Byte

View all
Mamamia Out Loud by Mamamia Podcasts

Mamamia Out Loud

654 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,937 Listeners

How I Work by Amantha Imber

How I Work

129 Listeners

The Spill by Mamamia Podcasts

The Spill

151 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

310 Listeners

Full Story by The Guardian

Full Story

162 Listeners

Lise and Sarah by Those Two Girls

Lise and Sarah

50 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,871 Listeners

Nothing To Wear by Mamamia Podcasts

Nothing To Wear

103 Listeners

Search Engine by PJ Vogt

Search Engine

4,573 Listeners

Begin Again with Davina McCall by Begin Again

Begin Again with Davina McCall

589 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

13,750 Listeners