To see the future of immersive mediat today, get to know the business of Cosm with its CEO, Jeb Terry. The NFL veteran has just begun an ambitious plan to build out dozens of state-of-the-art venues where fans can watch live sports and innovative entertainment on gigantic curved screens. He walks through the financial and technical aspects of Cosm and what sets it apart from Sphere, a similar venture making waves in Las Vegas.

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