The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. 

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022

French train station app-style departure board: https://imgur.com/a/0YoahRE

“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV

Mike’s Twitter: https://twitter.com/MikeDHughes

Ella’s Twitter: https://twitter.com/ellajenkins95

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