The Backpod is a practical New Zealand innovation developed to address a  problem which was either ignored or misunderstood for far too long. It  has been developed by New Zealander Steve August, a physiotherapist for  over 30 years', with extensive experience in treating back and neck pain  issues. The tool has had an extremely positive reception in the  professional community and from customers who have genuinely found a  solution to a painful and debilitating physical issue. It is especially  effective for the very common hunched back and/or tightened upper back  that drives most neck pain and headache. Statistically, most people will  experience this problem at some point; one in six people will be in  acute pain right now; and everyone knows someone who is stooped and sore  - usually hunching over a laptop, tablet or smartphone has an element  of cause.