Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. 
Read Aaron’s book: https://thethingswelove.com/
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6﻿
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Could you fall in love with AI?

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Warning. This episode contains explicit language. 
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. 

Access the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

The persuasive power of profanity

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

The speech that put a man on the moon

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Could you fall in love with AI?

Download our free app to listen on your phone