Own Your Business

Couples' Search Trends with Julie Novack


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Wouldn’t it be great to get inside the mind of couples doing research for their wedding plans?

Until that happens, monitoring their online behavior is the best we can do. 

Today, I bring in co-founder and CEO of PartySlate, Julie Novack, to share insights and data based on millions of visitors to their site. She shares:

  • What kind of content to share in the early stages of the buyer’s journey

  • What couples want to see immediately when they land on your site

  • And we discuss the current market conditions and what to expect in the short- and mid-term 

Julie’s studied buyer behavior in digital spaces for decades. Let’s hear what she has to say about what tomorrow’s couples want from your marketing efforts.

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