It’s been two weeks since we reopened our fitness facilities and adapting to the new normal. Rick takes us through an update on the business side of things and how we have ramped up our marketing to attract new clients since some other gyms and fitness facilities are yet to reopen.

When you reopen your training facilities, you should be prepared to support people who may not be comfortable coming in yet. Running a hybrid system of virtual and onsite training will be good for your business. 

It is also a great opportunity to find good talent in the market right now. There are many coaches and managers coming from other fitness centers and others making a career change. It’s the best time to keep your funnel full in case you need to fill a position. Even if you haven’t reopened yet, you can still start working on the screening process and interviews for potential candidates. 

Listen in as we talk about these and other major lessons we have learned after reopening.

Key Takeaways

• Ramping up your fitness marketing efforts after reopening to attract new clients (03:28)
• Running a hybrid system of virtual and onsite fitness classes to cater to clients who may not be comfortable coming to the gym (08:29)
• Expecting some hesitancy from coaches and team members about reopening and how to encourage them (09:55)
• Taking this opportunity to find good talent in the market and hiring them once you reopen (12:47)
• Keeping your funnel full with good candidates in case you need replacing or adding up some positions (15:22)
• Starting the screening process virtually to eliminate candidates who don’t fit with your brand (17:41)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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